Ovechkin Streetwear is off tha hizook.

Did you know that Alex Ovechkin has joined the ranks of Gwen Stefani and Hilary Duff by releasing his own clothing line? It's true. Here is video of the super cool launch party complete with dated scenester prints and a try hard band to match (The Hidden Cameras). The line will also include a new shoe deal with Reebok. Because nothing says fan loyalty like wearing the same shoes that your hero doesn't wear when he's lighting the lamp. Oh also, Ovechkin Streetwear is available exclusively at Pro Hockey Life stores. Ya, I have never heard of them either.